Name Se-Hyuk Park
Position professor
Tel +82-2-970-6297
E-mail parkse@seoultech.ac.kr
Profile Download
Biography
• B.S.    Yonsei University    1985
• M.S.T.    Portland State University  1989
• M.S.R.    West Virginia University    1994
• Ed. D.    West Virginia University    1994

Careers
• 4/1998 – present Professor, Seoul National University of Science and Technology
• 9/1988 – 6/1990   Part-time Lecturer, Portland State University
• 6/1989 – 4/1990   Full-time Instructor,  Moore Street Community Center
• 2/1986 – 9/1987   Full-time Instructor,  Sport for All Korea Association
• 7/2008 – 6/2009 Adjunct Assistant Professor, University of Florida
• 1/2014 – present President of Korean Society of Sport Management
• 1/2004 – present Board Member of Leisure & Recreation Association in Korea
(Director of Continuing Education)
• 1/2002 – present Board Member of Jump Rope Association in Korea
• 2/2011- present Board Member of Korean Society of Sport and Exercise for the Elderly (Vice president)
• 3/2011- present Board Member of Korea Olympic Academy (Vice president)
• 6/2013 – present Advisory Board Member of Korea Council of Sport for All
• 6/2014 – present Review Board Member of National Research Foundation of Korea

Research Areas
One of my interests related to research inquiry is the application of relevant theories from consumer behavior social psychology to the study of the leisure and sport marketplace. In particular, I am interested in the involvement, specialization, and loyalty of sport spectators and leisure participants and have completed a variety of studies on these topics. My second research interest is related to adolescents’ leisure behaviors. I have focused on examining adolescents’ delinquency from leisure and managerial perspectives. I have recently published papers related to acculturation and volunteerism in leisure.
Teaching
• Sport Marketing
• Sport Marketing Research
• Leisure & Recreation
• Research in Leisure
• Swimming
• Bowling
• Tennis
• Sport Management (Both at undergraduate and graduate levels)
Selected Publications
• Park, S. H. (1994).
Antecedents of behavioral loyalty to a selected recreational sport/fitness program. Unpublished doctoral dissertation, West Virginia University, Morgantown, WV.

• Kim, J., Kim, M., Henderson, K., Han, A., & Park, S. H. (2016). Serious engagement in sport and health benefits among Korean immigrants in the USA. International Journal of Qualitative Studies on Health and Well-being. 11: 31340-http://dx.doi.org/10.3402/qhw.v11.31340

• Kim, J., Han, A., & Park, S. H. (2016). Stress-related growth experience: Listening to Korean adolescents who have visual impairments. Journal of Constructivist Psychology, DOI: 10.1080/10720537.2016.1246991.

• Park, S. H., & Jung, J. H. (2016). The relationships among purchasing tendencies, brand identification, consumer-brand relationships, and brand loyalty of sports club members. Korean Journal of Sport Science, 27(3), 575-587.

• Park, S. H., & Han, S. A. (2016). The analysis of the relationship between flow experience and happiness for baduk players. Journal of Sport & Leisure Studies, 65, 191-200.

• Song, J. K., Kim, M. R., Cho, K. M., Park, S. H., & Kim, S. J. (2016). Developing intercollegiate sport programs through integrated marketing strategies: Based upon Korea University Sports Federation. The Korean Journal of Physical Education, 55(5), 399-410.

Journal Papers
- 코로나 스트레스와 여가제약 그리고 행복감의 구조적관계, Journal of The Korea Convergence Society, vol.13 No.5 pp.347~356, 2022
Conference Papers
• Park, S. H. (1997). The motivations for motorcycle gangs’ participation in running:
Implications for practitioners and researchers. Proceedings of the 37th Anniversary
Seminar (pp. 32-43). Seoul, Korea.

• Park, S. H. (2000). The positive and negative sides of leisure: Revitalizing juveniles’
leisure. Proceedings of the 8th Korean Society of Leisure and Recreation Seminar (pp.
11-18). Incheon, Korea.

• Park, S. H. (2000). The motives of participation in adventure recreation and research
directions. Proceedings of the 17th National Recreation Congress (pp. 27-40). Seoul,
Korea.

• Park, S. H. (2001). Maximizing sport customers' satisfaction for competitive advantages. Proceedings of International Olympic Fair Seoul 2001 ASPES Sport Symposium (pp. 96-106). Seoul, Korea.

• Park, S. H. (2002). Revitalizing family leisure in relation to the activation of 5-days working system. Proceedings of 1st Leisure and Culture Forum (pp. 15-22). Seoul, Korea.

• Park, S. H. (2003). Determinants of sport consumers’ loyalty: Marketing implications. Proceedings of International Sports Marketing Conference (pp. 1-18). Seoul, Korea.

• Park, S. H. (2003). Identity of Sport Marketing. Proceedings of 10th Annual Conference (pp. 1-7). Busan, Korea.

• Park, S. H. (2003). Comparison of organizational commitment of instructors and managers in community based sport centers. Proceedings of the 2003 International Sport Management Congress (pp. 1-20). Daegu, Korea.

• Park, S. H. (2004). Propositions for effective teaching in leisure and recreation classes. Proceedings of 1st Leisure and Recreation Pedagogy Workshop (pp.5-21). Seoul, Korea.

• Park, S. H. (2004). Socio-psychological aspects of leisure. Proceedings of 2nd Leisure and Recreation Pedagogy Workshop (pp.43-55). Seoul, Korea.

• Park, S. H. (2005). Saving aerobic program through marketing. Proceedings of the 1st Aerobics Leader Training Workshop (pp. 21-30). Seoul, Korea.

• Park, S. H. (2005). Analyzing KBL marketing program. Proceedings of the 10th Anniversary of Korean Basketball League Symposium (pp. 59-69). Seoul, Korea.

• Park, S. H. (2006). Developing sport marketing program in professional sport. Organized by Korea Institute of Sport Science. Seoul, Korea.

• Park, S. H. (2006). Marketing for Taekondo. Proceedings of the 4th Sport Counselor Training program. Seoul, Korea.
Park, S. H. (2007). Delivering happiness for the public through sport. Organized by Gooro-County. Seoul, Korea

• Park, S. H. (2007). Seoul city marketing through mega sport events. Organized by Seoul City. Seoul, Korea

• Park, S. H. (2007). The current situation of leisure and sport industry. Organized by Seoul Women’s University. Seoul, Korea.

• Park, S. H. (2008, May and June). Early childhood physical education through play. Organized by Hanoi Department of Education and Training. Hanoi, Vietnam.

• Park, S. H. (2008. June). Activating leisure market in an aging society. Organized by Kangwon Development Research Institute. Chooncheon, Kangwon-Do.

• Park, S. H. (2009). Segmenting recreational sport market: Utilizing recreation specialization theory. Proceedings of the BK21 International Seminar (pp. 71-86). Seoul, Korea.

• Park, S. H. (2009, April). Overview of Sport Industry in Korea: The Role of Sport Marketing. Organized by University of Florida (in the Sport Management Distinguished Speaker). Florida, the United States.

• Park, S. H. (2010, May). Recreation for the elderly. Organized by Korea Council of Sport for All.

• Park, S. H. (2010, July). Sport tourists’ behavior and attitude. Organized by Mokpo University.

• Park, S. H. (2010, August). Sport tourism marketing. Organized by Dankook University.

• Park, S. H. (2010, September). Marketing approach for the National Special Olympics. Organized by Korea Sports Association for the Disabled.

• Park. S. H. (2010, December). Leisure trend and happiness in the digital age. Organized by Kyunggi University.

• Park. S. H. (2010, December). Becoming a happy recreation educator in the in the digital age. Organized by Leisure & Recreation Association in Korea.

• Park. S. H. (2011, February). Effective leadership in recreation program. Organized by National Youth Center of Korea.

• Park. S. H. (2011, June). Outdoor recreation program. Organized by Leisure & Recreation Kangwon-Do Association.

• Park. S. H. (2012, February). Leadership in game program. Organized by National Youth Center of Korea.

• Park, S. H. (2012, May). Analyzing Core Factors of Sport Marketing: From promotion perspectives. Organized by KSPO.

• Park. S. H. (2012, July). Motivating participants in recreational sport program. Organized by Korea Council of Sport For All.

• Park, S. H. (2012,September). Analyzing Core Factors of Sport Marketing: From pricing perspectives. Organized by KSPO.

• Park, S. H. (2012, October). Designing happiness with my own style. Organized by Ministry of Education, Science, and Technology.

• Park. S. H. (2012, October). You can be happy no matter what. Organized by Sejong University CEO Continuing Education.

• Park. S. H. (2012, October). Marketing strategies for revitalizing leisure industry. Organized by Society for Leisure and Culture Studies & Korea Culture and Tourism Institute.

• Park, S. H. (2012, October). Sport tourism marketing. Organized by Dankook University.

• Park, S. H. (2013, April). Analyzing Core Factors of Sport Marketing: From 4P’s perspectives. Organized by KSPO.

• Park, S. H. (2013, September). Classroom with fun and healing. Yonsei University Creative Education Center.

• Park, S. H., Kim, M., Kim, Y., Jeon, Y., & Kim, S. (2015). The relationships between involvement and organizational commitment in sport volunteerism. Paper presented at the 11th Asian Association of Sports Management Conference. Proceedings of the AASM 2015 Conference (p. 26). LANGKAWI , MALAYSIA.

• Kim, J., Kim, M., & Park, S. H. (2016). Serious leisure and the sport club experience of Korean immigrants in the United States. Proceedings for KAHTEA 2016 Conference (p.15). Las Vegas. USA.

• Park, S. H. (2016). The influence of serious leisure on happiness for the elderly. Paper presented at the 2016 Fall Seminar of the Korean Society of Aging and Physical Activity (pp.3-19). Seoul National University of Science and Technology, Korea.

• Park, S. H. (2016). Finding the themes and methods in leisure and sport studies. Paper presented at the 2016 Fall Seminar of the Korean Society of Leisure and Sport Studies (pp.3-6). Soonchunhyang University, Korea.

• Park, S. H., Han, S. A., & Park, S. Y. (2016). The relationship between flow and happiness for volunteers of leisure service. Proceedings for the 28th International Sport Science Congress (p. 168). Hanyang University Erica, Korea.

• Park, S. H. (2016). Leisure in the future. Paper presented at the 56th National Recreation Festival International Conference (pp. 91-97). Olympic Park Convention Center, Korea.

• Kim, Y. S., Park, S. H., & Park, E. A. (2016). Coping strategies to manage excessive academic stress among Korean adolescents: From leisure perspectives. Paper presented at the International Academic Conference on Social Sciences. Tokyo, Japan.

• Park, S. H., Kim, M., Kim, Y., Jeon, Y., & Kim, S. (2015). The relationships between involvement and organizational commitment in sport volunteerism. Paper presented at the 11th Asian Association of Sports Management Conference. Proceedings of the AASM 2015 Conference (p.26). Langkawi, Malaysia.

• Park, S. H., Kim, S., Seo, H., Chin, S., Lee, Y., & Han, A. (2015). Past, present, and future of sport management in Korea: Challenges for the future. Paper presented at the 20th KSSM Anniversary International Sport Management Conference. Proceedings of the KSSM 2015 Conference (pp. 72-81). Seoul, Korea.

• Kim, J., Kim, M., & Park, S. H. (2016). Serious leisure and the sport club experience of Korean immigrants in the United States. Proceedings for KAHTEA 2016 Conference (p.15). Las Vegas. USA.

• 박세혁(2016). 노인의 진지한 여가가 행복에 미치는 영향. 2016년도 춘계학술세미나 (pp. 3-19). 노인체육학회주최. 서울과학기술대학교.

• 박세혁(2016). 사회체육 연구주제와 방법의 시대적 방향 모색. 한국사회체육학회 추계 학술발표(pp. 3-6). (2016. 11월 25일). 한국사회체육학회주최. 순천향대학교.

• Park, S. H., Han, S. A., & Park, S. Y. (2016). The relationship between flow and happiness for volunteers of leisure service. Proceedings for the 28th International Sport Science Congress (p. 168). Hanyang University Erica, Korea.

• 박세혁(2016). 미래의 여가: 스포츠산업의 미래. 제33회 창립 56주년 전국레크리에이션대회 국제학술세미나 (pp. 91-97). 한국여가레크리에이션협회주최. 올림픽공원 컨벤션센터.

• Kim, Y. S., Park, S. H., & Park, E. A. (2016). Coping strategies to manage excessive academic stress among Korean adolescents: From leisure perspectives. Paper presented at the International Academic Conference on Social Sciences (pp. - ). Tokyo, Japan.

• Kim, J., Kim, M., Yang. H., Park, S. H., & Han, A. (2017). Leisure, social support, health, and life satisfaction among individuals with physical disability. Proceedings of 2017 National Congress for Recreation & Park (p. ). New Orleands, USA.

• Park, S. H. (2017). Relationships among flow, happiness, and intention to continue participation for tennis club participants. Proceedings of the 25th TAFISA World Congress (p. 49). Seoul, Korea.

• Park, S. H. (2018). Gigantic Growth of Sport Management in Korea: Challenges for the Future. Paper presented as a keynote speaker at the 2018 KSSM Anniversary International Sport Management Conference. Halifax, Canada.

• Park, S. H., Seo, H., & Lee, Y. (2018). Identifying the impact of specialization and involvement on commitment to a particular badminton club. Proceedings for the 30th International Sport Science Congress (p. 260). Wonkwang University, Korea.

• 기대위, 박세혁, 서희정 (2019). 선수보증광고가 수영선수의 스포츠용품에 대한 태도 및 구매의도에 미치는 영향. 2019 한국사회체육학회 춘계학술대회 포스터 발표 (2019. 5월 25일). 한국사회체육학회주최. 연세대학교.

• 이윤정,박세혁, 서희정(2019). 2018 멜론뮤직어워드의 방탄소년단 아이돌(IDOL) 공연을 통한 청소년들의 한국무용이미지와 문화유산보존의 관계. 2019 한국사회체육학회 추계학술대회 포스터 발표 (2019. 11월 22일). 한국사회체육학회주최. 서울과학기술대학교.

Books
• Park, S. H. (2000).
Recreation theory and application. Seoul, Korea: Fine Media Publishing.

• Park, S. H., Chun, H. M., & Kim, Y. M. (2001).
Sport marketing. Seoul, Korea: Hakhyunsa.

• Park et al. (2003).
Leisure and recreation programming. Seoul, Korea: Youngshin Publishing.

• Park, S. H. (2008).
The trends of leisure industry. In Y. Noh et al. (Eds.), Principles of Leisure (pp.95-102). Seoul: Rainbow.

• Park, S. H. (2010).
Leisure and recreation in the digital age. Seoul; Galim.
Projects
※ Grants

• Kim, O. J., Cho, T. G., Park, S. H., & Moon, Y. (2001). Establishing the department of recreation and leisure studies at the universities in Seoul. The National Academy of Sciences Project. Seoul, Korea.

• Park, S. H. (2001). Constraints to recreational sport participation for adolescents exposed in internet-related delinquency: Developing marketing strategies for increasing sport participation. Korea Research Foundation. Seoul, Korea.

• Kim, Y. M., Park, S. H., & Jun, H. M. (2006-2007). The effects of team identification on sponsorship. Korea Research Foundation. Seoul, Korea.

• Park, S. H. (2013-2014). The influence of involvement and satisfaction in volunteerism on organizational commitment among sport event volunteers: Developing volunteerism management strategies through multidimensional analysis. Korea Research Foundation. Seoul, Korea.

• Park et al. (2014). Developing a model of research promotion for art and sport disciplines in 2014. This work was supported by the National Research Foundation of Korea Grant.

• Park et al. (2014-2016). Acculturation, stress, leisure, and well-being among immigrants. This work was supported by the National Research Foundation of Korea Grant.

• Park et al. (2014-2016). Evaluation for the specialized sport industry convergence graduate programs. This work was supported by the Grant of the Korea Sports Promotion Foundation.
Miscellaneous
※ Certifications
  
• 10/1981 2nd Recreation Leadership Certificate
(Organized by Leisure & Recreation Association in Korea)
• 01/1985 2nd Teacher Certificate for High School
• 04/1988 Cardiopulmonary Resuscitation Certificate
   (Organized by American Red Cross)
• 06/1988 Certificate of Standard First Aid
(Organized by American Red Cross)
• 03/1989 Certificate of Advanced Lifesaving & Water Safety
   (Organized by American Red Cross)
• 06/1989 Certificate of Water Safety Instructor
    (Organized by American Red Cross)
• 06/1997 Certificate of Open Water Diver (SCUBA)
   (Organized by YMCA)
• 11/2001 International Diving Certificate of Advanced Scuba Diving
    (Organized by Korea Underwater Diving Association)



※ PROFESSIONAL HONORS  

• 2004  Sport Management Research Fellow, Conferred by Korean Society for Sport Management
• 2005  Recreation Contribution Fellow, Conferred by Leisure & Recreation Association in Korea
• 2008  Tennis Champion at the 2008 Men’s Competitive Doubles University of Florida Intramural Sports
• 2011  Outstanding Faculty Achievement, Conferred by Seoul National University of Science and Technology
• 2013  Outstanding Research Award (Grand Prize), Conferred by the World Recreation Educational Association at the 2013 International Leisure Sports and Recreation Congress.
• 2016  Outstanding Faculty Achievement, Conferred by Seoul National University of Science and Technology