Name Park, Seung Bae
Position professor
Tel +82-2-970-6660
E-mail spark@seoultech.ac.kr
Biography
Hongik Univ. Graduate School, Film and Digital Media, Ph. D
Academy of Art University, New Media, MFA
Hongik Univ. Graduate School, Advertising Design, MFA
Seoul National University of Technology and Science, Visual communication Design, BS
Careers
Plaineat. Inc. / CEO & ECD
RBG marketing. Inc. / CA, USA, Art Director
OpenTide Korea / Consultant, Manager
Cheil Wolrdwide / Art Director
Research Areas
Advertising, Innovative AD, Service Design, Social Innovation
Teaching
Undergraduate - Advertising Design 1,2, Visual Capstone Design
Graduate - Marketing Communication. Advertising
Selected Publications
• 2013.12 Korea Research Society of subjectivity / subject : study prefer inmates of innovative advertising
A Study on Audience's Preference Types for Innovative Advertising
• 2013.12 Korea Society of Information Design / Topic : A Case Comparative Study of Innovative advertising and design services ( co-authored two )
A comparative Study on Service Design and Innovative Advertising Examples
• 2013.6 Korea Society of Information Design / subject : the study of the attitude of the inmates of Digital OOH Media public places ( co-authored two )
A Research on Recipient Attitudes of Digital OOH Media in Public Place
• 2013.6 Korea Society of Information Design / Topic : design of services for the community business of local government
A Study on the Service Design for a Local Community Business
• 2012.5 Korea Society of Information Design / subject : design study of public services of local government
A Study on the Public Service Design for a Local Government
• 2011.11 Korea Society of Information Design / subject matter : a case study on designing mobile applications that have been applied augmented reality ( co-authored two )
Case study on the Mobile Application Designs Applied with Augmented Reality
• trend Society / topic of 2010.11 Korea design : success stories of credit card design - around the KB card
A Study on the Successful cases of Credit Card Design - Focused on KB Card Design
• 2009.8 Korea Society of Design / subject : comparative study with the original ad on TV parody ad
A Study on the Comparison Between Original Ad and TV Parody Ad
Journal Papers
- Service Design for the Prevention of ER Violence -based on the ER cases of Korea University Medical Center-, Journal of Basic Design & Art, vol.17 No.3 pp.29~44, 2016
- A study on Utilization Owned Media in Marketing Communications, Journal of korean society of communication design, vol.18 No.2 pp.35~44, 2015
- A Study on Current State in Using EV Charging System and Improvements for UI Design, Journal of korean society of communication design, vol.18 No.1 pp.157~167, 2015
- 이노베이티브 미디어 광고 제작방법론을 위한서비스디자인 비교 연구, 정보디자인학연구, vol.17 No.2 pp.61~70, 2014
- 교육문제 해결을 위한 서비스디자인, 행복한 성적표, 디자인지식저널, No.32 pp.387~397, 2014
- 이노베이티브 광고에 대한 수용자 선호 연구, 주관성 연구, No.27 pp.75~95, 2013
- A Comparative Study on Service Design and Innovative Advertising Examples, 정보디자인학연, vol.16 No.2 pp.131~139, 2013
- A Study on the Service Design for a Local Community Business, 정보디자인학연구, vol.16 No.1 pp.111~120, 2013
- A Research on Recipient Attitudes of DIGITAL OOH Media in Public Place, 정보디자인학연구, vol.16 No.1 pp.153~163, 2013
- A Case Study on the Mobile Application Designs Applied with Augmented Reality - Around the Product Promotion Applications -, 정보디자인학연구, vol.14 No.2 pp.27~36, 2011
Conference Papers
- 박승배, 이연주, A study on preference factors for the signboard design of cafe image-based SNS, 2017KSDS Fall Conference, 대구경북디자인센터, 2017
- 김예림, 박승배, 폐철길 주변 마을공동체 활성화를 위한 서비스디자인, 2016 한국디자인학회 가을 국제학술대회, 부경대학, 2016
- 박희수, 박승배, 증강현실과 가상현실을 접목시킨 맞춤형 여행가이드 서비스, 2016한국디자인학회 가을 국제학술대회, 부경대학교, 2016
- 박승배 김민지, study on the successes of owned media through interaction with the customer, 2015 ksds spring conference proceeding, 국민대학교, 2015
- 박승배, 김민혜, Service design for prevention violence in hospital emergency room, 2015 KSDS spring conference proceeding, 국민대학교, 2015
- 박승배 김민혜 신동주, sevice desing corporate innovation method for sustantiality of csv acitivity, 2014 KSDS FALL CONFERENCE PROCEEDING, 울산대학교, 2014
- 박승배, 윤양선, 데스크탑과 모바일 웹에 적용된 아이콘의 기호학적 분석, 2014 한국디자인학회 봄 국제학술대회, 인천대학교, 2014
- 박승배, 양호승, 창고형 매장 사용자 중심의 서비스디자인 연구, 2014 한국디자인학회 봄 국제학술대회, 인천대학교, 2014
- 박승배, 송은영, 증강현실을 이용한 브랜드 팝업북 연구, 2014 한국디자인학회 봄 국제학술대회, 인천대학교, 2014
- 박승배, 김민숙, 큐레이션을 기반으로 한 소셜커머스에 대한 사례 비교연구, 2014 한국디자인학회 봄 국제학술대회, 인천대학교, 2014
- 박승배 , 김민혜, 교육문제 해결을 위한 서비스디자인, Ancient Furures: Design and / or Happiness, 홍익대학교, 2013
- 박승배, 이솔비, 이상아, 이호영, 공정무역가게 지구마을 통합마케팅 프로젝트, Ancient Futures, 홍익대학교, 2013
- 박승배, 정기원, 편의점을 거점으로 하는 여성을 위한 범죄예방 서비스 디자인, Ancient Futures, 홍익대학교, 2013
- 박승배, 한재원, 김수진, NFC를 적용한 스마트폰 버스 정차벨, Ancient Futures, 홍익대학교, 2013
- 박승배, 안희진, 콘텐츠속성 융합에 의한 디지털 광고매체 연구, 2013한국디자인학회 봄 국제학술대회 논문집, 서울과학기술대학교, 2013
- 박승배, 신재, 디자인 사고를 적용한 광고제작 방법론, 2013한국디자인학회 봄 국제학술대회 논문집, 한국과학기술대학교, 2013
- 김성찬 박승배, A Case Study on the Emotional Design on Interaction of Augmented Reality, 2011한국디자인인학회 가을 국제학술대회 논문, 상명대학교, 2011
Books
- 최환진,조용석,한규훈, (제일기획 출신 교수들이 직접 쓴) 트리플미디어 마케팅과 광고기획, 저서, 978-89-278-0734-6, 중앙books(중앙북스), 2016
- 박승배,김일석,나진헌, Invative Advertising, 저서, 978-89-6285-161-8, Book Daega, 2016
Projects
- 19년도 상반기 창작연구, 산학협력단, 2019.03.~2020.02.
- 서울과학기술대학교 110년사 발간 제작, 산학협력단, 2018.07.~2020.02.
- 18년도 창작연구비, 산학협력단, 2018.04.~2019.02.
- 2017 TP 맞춤형 지원사업-디자인컨설팅, (재)서울테크노파크, 2017.07.~2017.11.
- 10개의 국내외 단체전을 위한 작품 연구., 산학협력단, 2017.03.~2018.02.
- 산학연계형 맞춤형 디자인 지원사업, (재)서울테크노파크, 2016.12.~2016.12.
- 키즈브랜드 프로젝트, 주식회사 플레이니트, 2016.10.~2017.01.
- 정부재정사업 : 산학협력선도대학육성사업, 교육부, 2016.03.~2016.03.
- 마케팅 커뮤니케이션에서의 온드미디어 활용연구, 산학협력단, 2015.03.~2016.02.
- 응급실 폭력예방을 위한 서비스디자인, 산학협력단, 2015.03.~2016.07.
- 디자인-기술 융합전문대학원 육성, 한국산업기술진흥원, 2015.03.~2019.02.
- 프레임 외, 산학협력단, 2015.03.~2016.02.
- 이노베이티브 미디어 광고 제작방법을 위한 서비스디자인 비교 연구, 산학협력단, 2014.12.~2015.06.
- 응급실 폭력예방을 위한 서비스디자인 프로젝트, (주)더커뮤니케이션즈엔자임, 2014.10.~2014.12.
- [LINC3차](주)대한에이앤씨-GLSI에서의 친환경 플렉서블 디자인, LINC, 2014.09.~2015.01.
- 웅진 씽크빅 디자인 가이드<국제>, 산학협력단, 2014.03.~2015.02.
- 교육문제 해결을 위한 서비스디자인-행복한 성적표, 산학협력단, 2014.03.~2015.02.
- 소설캠페인 프로젝트, 주식회사 플레이니트, 2014.01.~2014.03.
- 서비스디자인과 Innovative광고의 사례비교 연구, 산학협력단, 2013.09.~2014.03.
- 이노베이티브 광고에 대한 수용자 선호 연구, 산학협력단, 2013.03.~2014.03.
- 지방자치단체 커뮤니티 비즈니스를 위한 서비스디자인, 산학협력단, 2012.05.~2013.06.
- 삼성 갤럭시탭 광고, 산학협력단, 2012.05.~2013.02.
- 삼성 LED 조명광고, 산학협력단, 2012.05.~2013.02.
- 삼성 LED 광고시리즈, 산학협력단, 2012.05.~2013.02.
Creation
- VISION21_4, 2121 KSBDA FALL INTERNATIONAL INVITATIONAL EXHIBITION, KSBDA, 2021
- silence, the 24th international invitation Exbihition, BDAK, 2021
- VISION21_3, GIAF INVITAION 2021 KSBDA SEJONG INTERNATIONAL SPECIAL EXHIBITION, ksbda, 2021
- VISION21_2, 2021 KSBDA THAILAND INTERNATIONAL SPECIAL EXHIBITION, KSBDA, 2021
- brand mix, The 23rd international invitation exhibition, BDAK, 2021
- VISION21_1, 2021 KSBDA SPRING INTERNATIONAL EXHIBITION, KSBDA, 2021
- vai_1, 2021 ksbda international special exhibition, ksbda, 2021
- zoomzzom, 제22회 BDAK 국제초대전, BDAK, 2020
- connect, 2020 한국기초조형학회 인사아트 센터 국제 특별전, KSBDA, 2020
- V5, 2020 한국기초조형학회 베이징 국제초대작품전, KSBDA, 2020
- KAPPS, 제21회 BDAK 국제초대전 , BDAK, 2020
- V4, 2020 한국기초조형학회 춘계 국제초대작품전, KSBDA, 2020
- V3, 예술과 삶, KSBDA 국제특별전, KSBDA, 2020
- coway in&out cleaner, 6th domestic group exhibition, kscd, 2019
- v2, ksbda fall international invitational exhibition, ksbda, 2019
- v1, ksbda purdue international invitational exhibition, ksbda, 2019
- vivivik.com, ideec, ideec, 2019
- coway air cleaner, 22nd international exhibition, kscd, 2019
- coway penta cube, 5th domestic group exhibition, kscd, 2019
- coway prowater, domestic exhibition, kscd, 2019
- coway ais, 4th KSCD exhibition, KSCD, 2018
- wavelengh, 29 JSBDA exhibition, JSBDA, 2018
- vivivik promotion, seoultech & Iowa faculty exhibition, seoultech, 2018
- evolotion, 2018 novosibirisk exhibition, KSBDA, 2018
- coway ais, 20th KSCD intenational Exhibition, KSCD, 2018
- sunrise, 2018 OTTAWA exhibition, KSBDA, 2018
- vivivik, sjsu X seoultech exchange exhibition, seoultech, 2018
- watermap bigdata, 3th KSCD exhbition, KSCD, 2018
- sound, 2018 spring exhibition, KSBDA, 2018
- Coway Airmap, 19th KSCD group Exibition, KSCD, 2018
- face, 2018 st, gallen international invitation exhbition, KSBDA, 2018
- Coway ais, 2017 2nd KSCD Domestic Group Exhibition, KSCD, 2017
- Big Data, Seoul National University of Science and Technology College of Art & Design Faculty Exhibition, Seoul National University of Science and Technology College of Art & Design, 2017
- NETWORK, JSBDA INTERNATIONAL INVITATIONAL EXHIBITION, jsbda, 2017
- Coway Water Care, 2017 18th KSCD invitation International Exhibition, KSCD, 2017
- DATA SCATTER, 2017KSBDA WELLINGTON INTERNATIONAL INVITATIONAL EXHIBITION, ksbda, 2017
- LANDMARK, 2017KSBDA SPRING INTERNATIONAL INVITATIONAL EXHIBITION, ksbda, 2017
- ball, 2017 1st KSCD Domestic Group Exhibition, KSCD, 2017
- Big Data is Big Solution, Massart x Seoul Tech Design Exhibition, Seoul National University of Science and Technology College of Art & Design, 2017
- Chaos , Hope, 2017 Republic of Korea Youth Artist Exhibition, Galaxy Art Project, 2017
- MIND, 2017KSBDA SPRING INTERNATIONAL INVITATIONAL EXHIBITION, KSBDA, 2017
- Digilog No.1 , Cube No.3, 3rd gwanghwamun Renaissance exhibition, Galaxy Art Project, 2017
- Coway Brand Journey Book, 2017 17th KSCD invitation International Exhibition, KSCD, 2017
- 공존, 2016 코엑스 힐링아트페어, 갤러리신상, 2016
- cube grass, GVSU&Seoultech faculty exchange exhibition, GVSU&Seoultech, 2016
- puple rain, 2016 한국기초조형학회 카토비체 국제초대작품전, 한국기초조형학회, 2016
- 코웨이 인사이트, 16회 한국정보디자인학회 국제단체전시회, 한국정보디자인학회, 2016
- 태제레드, 한여름밤의 꿈전, 갤러리신상, 2016
- 태제블루, 한여름밤의꿈전, 갤러리신상, 2016
- 플러스, 2016 한국기초조형학회 런던 국제초대작품전, 한국기초조형학회, 2016
- water, 2016 한국기초조형학회 춘계 국제초대작품전, 한국기초조형학회, 2016
- coway_nspring2016, SS Design, SJSU X seoultech, 2016
- coway inno2016, SJSU X Seoultech design Exhibition, SJSU X Seoultech, 2016
- straight way, 2016한국기초조형학회 서울 국제기획초대작품전, 한국기초조형학회, 2016
- passion, 2016 한국기초조형학회 바르셀로나 국제초대작품전, 한국기초조형학회, 2016
- Samsung Interactive game bike, 2015KSCD 15th Invitation International Exhibition, Korean Society of Communication Design, 2015
- RAINBOW, 2015 KSBDA FALL INTERNATIONAL INVITATIONAL EXHIBITION, KSBDA, 2015
- Coway package design, 2015KSCD 14th Invitation International Exhibition, Korean Society of Communication Design, 2015
- Doors, 2015.Tokyo,Korea art New Year Exhibition, Ota-ku, Tokyo Shimomaruko, 2015
- KB Kookmin Card Poster, 2015KSCD 13th Invitation International Exhibition, Korean Society of Communication Design, 2015
- face to face, 2015 KSBDA SAPPORO INTERNATIONAL INVITATIONAL EXHIBITION, Hokkaido University of Education, 2015
- woongin thinkbig design strategy, 국제단체전시회, Korea society of communication design, 2014
- samsung led new product, international graphic design invitational exhibition, 서울과기대, 2014
- 삼성SDS, 제10회 국제단체전시회, 한국정보디자인학회, 2013
- 삼성 SDS -오리편, 제11회 국제단체전시회, 한국정보디자인학회, 2013
- 삼성 LED lighting, 제9회 한국정보디자인학회 국제단체전, KSCD, 2012
- Samsung LED, International Exchange Exbition Asian Culture, 소주공예미술직업기술학원, 2012
- Samsung Galaxy Tab, Asia Sprit Kor-Chi collaboration, 서울과학기술대학교, 2012
- KB국민카드, 제8회 한국정보디자인학회 국제단체전시회, KSCD, 2012
- circle No.1, 제7회 한국정보디자인학회 국제단체전시회전, KSCD, 2012
- sun 9, 2011 Cheongju International Craft Beiennale Craft & Design Fair, 2011 Cheongju International Craft Beiennale Craft & Design Fair, 2011