Name Yi, Eun Sil
Position professor
Tel +82-2-970-6657
E-mail yes0606@seoultech.ac.kr
Biography
Seoul National University Graduate Diploma in Arts_Design Doctor
Boston University College of Art and Design_MFA
Seoul National University Graduate School of Industrial Art graduated from the Department of Art_Master of Fine Arts
Seoul National University College of Art and graduated from the Department of Applied Arts_Bachelor of Fine Arts
Careers
Currently, Professor of Visual Design, Seoul National University of Science and Technology
Committee Chairperson of Design Management Committee, Vatech Ewoo Holdings
Successive service as VP of the CDR Associates(2003.5 - 2011.8)
Research Areas
Identity Design
CI/BI
Teaching
Identity Design
Design Planning & Strategy
Selected Publications
Design strategy research of cultural city brand identity_monograph
Development of time identity for the brand strategy of the historical and cultural_Doctoral thesis
Design of national integration certification mark as a national brand asset_Thesis work
Study on the development and application of the evaluation model of logo design_monograph
Journal Papers
- A Study on the Design Development of Prescription Drug Charta Considering the Characteristics of the Visual Perception of the Elderly, Journal of Integrated Design Research, vol.20 No.3 pp.25~38, 2021
- A Study on the Relationship Between Character Change and Color Change of Live-Action Movies in Disney Animation, KSDS Conference Proceeding, 2020
- A Study on Type Classification According to Characteristics of Flexible Identity ‑Targeting Urban Brands‑, Journal of Integrated Design Research, vol.19 No.2 pp.9~24, 2020
- An Analytical Study on the Brand Experiences of Korean Café Brand Specialized Stores, Journal of Integrated Design Research, vol.19 No.1 pp.27~40, 2020
- A Study on the Direction Establishment for Improvement of Grain Labeling of the Korean Rice, Journal of Integrated Design Research, vol.18 No.3 pp.43~57, 2019
- A Developmental Study on CPTED Reflecting Urban Brand Identity Design Characteristics - Targeting the CPTED of Dongjoong Town in Yangsan City, Gyeongnam -, Journal of Integrated Design Research, vol.18 No.2 pp.27~43, 2019
- A Suggestion for Developing an App Icon Design Considering the Visual Recognition Characteristics of the Elderly, Journal of Integrated Design Research, vol.18 No.1 pp.63~75, 2019
- A Study on the Development of the Statement Design for Metabolic Syndrome Health Information, Archive of Design Research, vol.29 No.4 pp.139~151, 2016
- A Study on Brand Color Selection Standard for Customer’s Emotional Value, Journal of the Korean Society of Design Culture, vol.22 No.2 pp.481~492, 2016
- Identity Design Platform Development Study for CEO Branding, Journal of Integrated Design Research, vol.15 No.2 pp.19~30, 2016
- A Study on Tablet Antipyretic-analgesics Package Design of CVS, Journal of Integrated Design Research, vol.14 No.4 pp.153~165, 2015
- 문화수도 브랜드 아이덴티티 개발 연구, 디자인학연구, vol.28 No.4 pp.195~209, 2015
- 고객경험기반의 브랜드 아이덴티티 핵심가치 도출 프로세스 연구-치과용 저선량 영상진단 서비스를 대상으로-, Journal of the Korean Society of Design Culture, vol.20 No.4 pp.521~530, 2014
- A study on developing the design of UI(University Identity) slogan brand for promotional marketing of university, Journal of Basic Design & Art, vol.15 No.5 pp.481~491, 2014
- A Study of Media Attitude of Inmate for Visual Communication of Digital Signage, 디자인융복합연구(구.인포디자인이슈), vol.12 No.5 pp.31~49, 2013
- Research on the Identity Design Strategy of Medical Equipment - Focusing on digital diagnosis medical products -, Design Convergence Study, vol.12 No.1 pp.177~188, 2013
- A Brand Identity Strategy for Culture City Brand, Journal of Digital Interaction Design, vol.11 No.1 pp.187~200, 2012
Conference Papers
- 이화진, 이은실, 어린이보호구역 사고예방을 위한 안전 깃발 디자인 개선, 2021 한국디자인학회 가을국제학술대회 논문집: 디자인을 통한 관계회복, DDP 및 온라인, 2021
- 김지수, 이은실, A Study on the Cognitive Difference of Brand Value Delivered through Color – Focusing on Color Vision Defectives(Protanopia and Deuteranopia), 2021 한국디자인학회 가울국제학술대회 논문집 디자인을 통한 관계회복 , DDP 및 온라인 , 2021
- 손정섭, 이은실, A Proposal of Disaster Emergency Pictogram : focusing on the Hearing-impaired, 2021 KSDS Fall International Conference, DDP 및 온라인 , 2021
Books
- 지은이: Total Identi, identity2.0, 역서, 978-89-953434-3-2, cdr associates(시디알어소시에이츠), 2014
- 저자: 김남형, 남도가 정말 좋아요, 저서, 978-89-7041-610-6, design house, 2013
- 한국색채학회 [편], 컬러마케팅, 저서, 978-89-7006-594-6, 지구문화사, 2012
Projects
- 기업 아이덴티티의 글로벌 표준화 연구, (주)바텍이우홀딩스, 2019.03.~2020.03.
- 이은실 교수의 전시 창작연구, 산학협력단, 2018.09.~2022.04.
- 빌트인 주방가전의 브랜드 개발 자문, 제이에스, 2018.04.~2018.06.
- 바텍 CI활용방안 연구, (주)바텍이우홀딩스, 2018.03.~2019.03.
- 노블클라쎄 브랜드 컨설팅 및 아이덴티티 디자인 개발, 주식회사 케이씨모터스, 2017.12.~2018.02.
- 다기능 산소포화도 측정기 브랜드 개발, (주)시디알어소시에이츠, 2017.08.~2017.10.
- 2017년 안양시 일반고 진로진학프로그램, 안양시, 2017.04.01.~2017.12.31.
- 바텍 폰트개발을 통한 CI개선 연구, (주)바텍이우홀딩스, 2017.03.~2018.03.
- 청각장애인을 위한 긴급경고용 픽토그램 개발연구, 산학협력단, 2017.03.~2018.02.
- 대한민국 정부상징문양의 디자인 개선 방향 연구, 산학협력단, 2017.03.~2018.02.
- 커피 빔히터 브랜드 아이덴티티 디자인 개발, 주식회사 이노파트너스, 2017.01.~2017.02.
- 대사증후군 및 유질환 건강안내문 디자인 개발, 주식회사 이노파트너스, 2016.10.~2016.11.
- 서울브랜드 아이서울유 어플리케이션 디자인 개발, (주)시디알어소시에이츠, 2016.10.~2017.02.
- 프롬의 멀티형 눈금자 그래픽 개발, 프롬, 2016.10.~2016.11.
- 브랜드 진단 및 개선방향 도출, (주)제이앤브랜드, 2016.10.~2016.11.
- 대한민국 정부상징 온라인 사용현황 조사분석 및 온라인 디자인가이드 개발, (주)시디알어소시에이츠, 2016.10.~2017.02.
- 인포마크 CI 기본 디자인 개발, (주)인포마크, 2016.01.~2016.02.
- 영광정공의 신규 CI 디자인 및 제품브랜드 네이밍과 BI 디자인 용역, 영광정공(주), 2015.05.~2015.08.
- CEO의 퍼스널브랜딩을 위한 브랜드 플랫폼 개발 연구, 산학협력단, 2015.03.~2016.06.
- 바텍네트워크 CI/BI 점검 및 개선 방안 연구, (주)바텍이우홀딩스, 2015.03.~2017.03.
- 대한민국 문화수도 아이덴티티 개발 연구, 산학협력단, 2015.03.~2016.02.
- 편의점 정제타입의 해열진통제 패키지디자인 연구, 산학협력단, 2015.03.~2016.02.
- 주식회사 예건 신규브랜드 아이덴티티 개발, 주식회사 예건, 2014.10.~2015.01.
- 바텍 브랜드 리뉴얼, 레드, 2014.08.~2014.11.
- 신규 브랜드 개발 및 홍보동영상 제작, (주)나무물산, 2014.06.~2014.09.
- 티팩토리912 Brand ldentity 개발, 인버스에프앤비(주), 2014.06.~2014.08.
- 카페인버스 서비스 디자인 아이디어 기획, 인버스에프앤비(주), 2014.06.~2014.08.
- 제품 및 브랜드 디자인 개발 자문, (주)바텍이우홀딩스, 2014.03.~2015.03.
- [국내전시] 한글 타이포그래픽 콤포지션 디자인, 산학협력단, 2014.03.~2015.02.
- 고객경험 기반의 브랜드 아이덴티티 핵심가치 도출 프로세스, 산학협력단, 2014.03.~2015.02.
- [국제전시] 아이덴티티 디자인 포스터, 산학협력단, 2014.03.~2015.02.
- 서울과학기술대학교 UI상징물 개발 연구, 산학협력단, 2013.11.~2014.01.
- 교내연구소 역량평가 기획연구, 산학협력단, 2013.10.~2014.02.
- 프롬 문구제품 패키지디자인 시스템개발, 프롬, 2013.09.~2013.11.
- 디지털 사이니지의 비주얼 커뮤니케이션을 위한 수용자 매체태도 연구, 산학협력단, 2013.09.~2014.02.
- 아이덴티티 2.0, 산학협력단, 2013.03.~2014.02.
- 슈퍼레이스 콤포지트 로고디자인 개발, (주)슈퍼레이스, 2013.03.~2013.04.
- 2012청주공예문화상품대전 포장 디자인 개발 관련 산학협력, 재단법인청주시문화사업재단, 2012.08.~2013.01.
- 의료기기 제품아이덴티티 디자인 개발전략 연구, 산학협력단, 2012.05.~2013.03.
- 잃어버린 꿈의 왕국, 산학협력단, 2012.05.~2013.02.
- 서울동물원, 산학협력단, 2012.05.~2013.02.
- 제품 및 브랜드 디자인 자문, (주)바텍이우홀딩스, 2012.05.~2014.03.
- 댄스페스티발, 산학협력단, 2012.05.~2013.02.
수상
- 플렉서블 아이덴티티의 특성에 따른 유형 분류 연구 ‑도시브랜드를 대상으로‑, 우수논문상, Design Institute Inje University, 2021
Creation
- Hangeul_Alphabet, 2021 KSDS Fall International Invitational Exhibition, Korean Society of Design Science, 2021
- HANGEUL–DESIGN REVOLUTION, INTERNATIONAL POSTER EXHIBITION of GWANGJU DESIGN BIENNALE 2021, GWANGJU DESIGN BIENNALE, 2021
- YoonGothic, d-Revolution, GWANGJU DESIGN BIENNALE, 2021
- HANGEUL–DESIGN REVOLUTION, INTERNATIONAL POSTER EXHIBITION of GWANGJU DESIGN BIENNALE 2021, GWANGJU DESIGN BIENNALE, 2021
- Logo & Character for Roborang, 2021 한국기초조형학회 춘계국제초대작품전, Korea Society of Basic Design & Art, 2021
- IN&ON brand logo, Artists of Seoul National University 1946-2020, Seoul National University College of Fine Arts, 2020
- Tokki&Noguri_rythmn, 2020 KSDS International Fall Invitational Exhibition, Korean Society of Design Science, 2020
- Tokki&Noguri, 2020 KSBDA INSA ART CENTER INTERNATIONAL SPECIAL EXHIBITION, Korea Society of Basic Design & Art, 2020
- Poster of Roborang Character, 2020 KSDS International Spring Invitation Exhibition, Korea Society of Design Science, 2020
- Image Poster of Health Report, ART&LIFE, KSBDA INTERNATIONAL SPECIAL EXHIBITION, Korea Society of Basic Design & Art, 2020
- digital society, 2020 KSBDA SPRING INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2020
- Roboranf Playful Lofo, 6th 2019 KSCD Domestic Group Exhibition, Korea Society of Communication Design, 2019
- valunix corporate identity board, 2019 KSBDA SPRING INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2019
- Roborang Brand Identity Design, 2019 KSBDA PURDUE INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2019
- Perdm Logo Variation Poster, 2019 KSDS International Spring Invitational Exhibition, Korean Society of Design Science, 2019
- Perdm brand identity design, 2019 The Anniversary of Foundation of SNIT, Korean Society of Communication Design, 2019
- Health report for National Health Insurance Service, International Design Education Expo & Conference, San Jose, CA, 2019
- GRECO Brand Identity Design, 2019 KSBDA CHIANG MAI INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2019
- Ultracoco Green Fairy B.I,, 2019 KSBDA FALL INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2019
- EXCELSO Brand Identity Design, 2019 21st KSCD Invitation International Exhibition, Korea Society of Communication Design, 2019
- Excelso Package Design, 2019 KSBDA CAIRO INTERNATIONAL INVITATIONAL EXHIBITION, Korea Society of Basic Design & Art, 2019
- Dongjung Town CPTED identity poster, All the way that colors 2018 International Invitation Exhibition of color works, Korea Society of Color Studies, 2018
- E-DON Makgolli tetrapak package design, 2018 KSCD Domestic Group Exhibition, KSCD, 2018
- Curix Logo Variation, 2018 KSBDA FALL INTERNATIONAL INVITATIONAL EXHIBITION, Korea society of basic design & art, 2018
- Panoptics Brand Identity Mood-board, 2018 KSDS International Fall Invitational Exhibition, KSDS, 2018
- Digiral Hearts with Frame, Hanwool Artists Association Exhibition, Hanwool Artists Association, 2018
- Ultracoco logotypes design poster, SEOULTECH & IOWA ART & DESIGN FACULTY EXCHANGE EXHIBITION, Seoul National University of Science and Technology, The University of Iowa, 2018
- Curix mood, SJSU X Seoultech Exchange Exhibition, SAN JOSE STATE UNIVERSITY, SEOUL NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY, 2018
- Brand character of Ultracoco, 2018 KSDS International Spring Invitational Exhibition, KSDS, 2018
- Digital Hearts_red face, Alumni Arts Exhibition 2018, Boston University College of Fine Arts Korean Alumni, 2018
- UUL-blue, 2018 KSBDA SPRING INTERNATIONAL INVITATIONAL EXHIBITION, Korea society of basic design & art, 2018
- Curix BI mood board, The Design and Life of Sang Kyun Bong : A Memorial Exhibition, Korea Society of Design trend, 2018
- Brand logo design for Roborang, 2017 KSDS International Invitation Exhibition, Korea Society of Design Science, 2017
- Degital Hearts Three Faces, Arts Exchange Exhibition 2017 Celebration, Boston University Alumni Association of Korea, 2017
- 스프링; 엔다밀레이, 제1회 한국정보디자인학회 국내단체전시회, 한국정보디자인학회 KSCD, 2017
- 2017 Identity Projects, Massart X Seoultech Design Exhibition 2017, Seoul National University of Science and Technology, 2017
- 대한민국 정부상징 온라인 디자인가이드, 대한민국 정부상징 온라인디자인가이드개발, (주)시디알어소시에이츠, 2016
- Flexible Identity of Ewoo Children's Center, 2016 KSDS International Invitaion Exhibition, Korea Society of Design Science, 2016
- Yi Eunsil Identity Design Exhibition, Yi Eunsil Identity Design Exhibition, 서울과학기술대학교, 2016
- 바텍네트워크 그린 폰트디자인, 바텍네트워크 CI/BI 점검 및 개선방안 연구, 바텍이우홀딩스, 2016
- Digital Hearts 2016, GVSU & SeoulTech Art and Design Faculty Exchange Exhibition, Grand Valley State University, 2016
- m-valley brand identity poster, 2016 KSCD Invitation International Exhibition, KSCD, 2016
- Digital Heart 2016, 10210 Ten to Ten, Boston University College of Find Arts Alumni, 2016
- Ewoo flexible brand logo, SS Design, 서울과학기술대학교, 2016
- perdm graphic motif poster, SJSU x Seoul Tech Design Exhibition, San Jose State University, 2016
- Degital Hearts 2015, 15th KSCD International Group Exhibition, Korean Society of Communication Design, 2015
- Corporate Identity renewal for Ceragem, 14th KSCD Invitation International Exhibition, Korean Society of Communication Design, 2015
- Bo, Seu, Ton, 2015, The sound of an exhibition, Boston University Alumni Association, 2015
- 영광정공의 신규 CI 디자인 및 제품브랜드 네이밍과 BI 디자인 용역, 영광정공의 신규 CI 디자인 및 제품브랜드 네이밍과 BI 디자인 용역, Young Kwang Co.Ltd, 2015
- Seoul Zoo Brand Identity, 2015 KSDS International Spring Invitational Exhibition, Korea Society of Design Science, 2015
- 바텍네트워크 CI/BI 점검 및 개선 방안 연구, 바텍네트워크 CI/BI 점검 및 개선 방안 연구, Vatech & Ewoo Holdings Co., Ltd., 2015
- Corporate Identity renewal for Vatech Network, 13th KSCD Invitation International Exhibition, Korean Society of Communication Design, 2015
- Color Morif for Vatech, INTERNATIONAL INVITATION EXHIBITION OF COLOR WORKS, KOREA SOCIETY OF COLORS STUDIES, 2014
- Vatech Networks CI renewal, 2015 KSCD 13th ation International Exhibition, Seoul National University of Science and Technology, 2014
- Poster for Ecogeo Event Identity, 2014 KSDS International Fall Invitational Exhibition, Korea Society of Design Science, 2014
- 바텍 New Graphic Motif활용 어플리케이션 디자인가이드, 바텍네트워크 제품 및 브랜드 디자인개발, 바텍이우홀딩스, 2014
- 라이플러스 디자인가이드 Liflus Brand Identity Design Guide, 나무물산 신규브랜드 및 홍보동영상 개발, (주)나무물산, 2014
- Poster for University Seal of Seoul Tech, 2014 KSDS International Spring Invitational Exhibition, Korea Society of Design Science, 2014
- spin letter Bo, metonymy, Boston University College of Fine Arts Alumni Exhibition 2014, 2014
- spin letter Ton 2014, INTERNATIONAL GRAPHIC DESIGN INVITATIONAL EXHIBITION, Seoul National University of Science and Technology, 2014
- Bo. Seu. Ton., 2013, Global Days of Service, National Cancer Center, Seoul, BUAAK, 2013
- spin letter Ton 2014, INTERNATIONAL GRAPHIC DESIGN INVITATIONAL EXHIBITION, Seoul National University of Science and Technology, 2013
- Pattern of Spring I, II, III, Spring Remembrance, Boston University College of Fine Arts Alumni, 2013
- Dance Festival, International Exchange Exhibition Asian Culture, Seoul National University of Science and Technology, 2012
- 2012 청주공예문화상품대전 포장디자인, 2012청주공예문화상품대전 포장디자인개발, 청주시문화사업재단, 2012
- Seoul Zoo Brand Identity, Asia Spirit 2012, Seoul National University of Science and Technology, 2012
- The Kingdom of Dream, 8th KSCD Internationanl Group Exhibition, Korean Society of Communication Design, 2012
- UUL_National Art Museum, Seoul (Corporate Identity), red dot design sward winner 2011_UUL, red dot, 2011
- Seoul Zoo (Corporate Identity), red dot design award winner 2011_Seoul Zoo, red dot, 2011
- Spring Waltz I, 2011 Cheongju International Craft Biennale, Seoul National University of Science and Technology, 2011
Miscellaneous
Korean Society of Design Science_Director
WDL net Women Design Leadership_Director
Society of Design Convergence