Name Sowon Ahn
Position professor
Tel +82-2-970-6484
Fax 02-979-2277
E-mail sahn@seoultech.ac.kr
Biography
∎1998 Ph.D., Psychology, The University of Chicago, U.S.A.
∎1995 Master, Psychology, The University of Chicago, U.S.A.
∎1991 B.A., Psychology, Yonsei University, Korea
Careers
∎2010-present, Professor, Dept. of Business Administration, Seoul National University of Science & Technology
∎2009-2010, Research Fellow, Dept of Psychology, Yonsei University
∎2009-2008, Research Fellow, Dept of Psychology, Korea University
∎2005-2007, Research Fellow, Dept of Medical Education, Korea University
∎2002-2005, Research Fellow, Dept of Psychology, Sungkyunkwan University
∎2000-2002, Research Fellow, School of Business, Sogang University
Teaching
Technology Marketing, Consumer Behavior, New Product Development, Behavioral Decision Making, etc.
Selected Publications
∎ Ahn, S., Ha, Y. W., Jo, M. S., Kim, J., & Sarigollu, E. (2021). A cross-cultural study on envy premium: The role of mixed emotions of benign and malicious envies. Current Psychology, 1-10.
∎ Ahn, S., Kim, J., & Ha, Y. W. (2015). Feedback weakens the attraction effect in repeated choices. Marketing Letters, 26(4), 449-459.
∎ Ahn, S., Yi, Y., & Ahn, D. (2009). Developing the Communication Skills Attitude Scale-Korean: Comparing attitudes between Korea and the West. Medical Education, 43, 246-253.
∎ Ahn,D. S., & Ahn, S.(2006). Problem based learning (PBL) case bank. Medical Teacher, 28, 744-747.
Journal Papers
- A cross-cultural study on envy premium: The role of mixed emotions of benign and malicious envies, Current Psychology, 2021
Books
∎ Ahn, S., & Ahn, G. (2015). Behavioral Decision Making, Bobmunsa.
∎ Ahn, S. (2006). Simon & Kahneman, Kimyoungsa.
∎ Ahn, S. (2001). Psychology on Judgment and Decision Making, Sigmapress.
수상
- Characteristics of YouTube Video Network of Creative Consumption and Analyses of Consumer Responses Through Comments: Focusing on Ikea hack, Best paper award, Korean Consumption Culture Association, 2021