Biography
◾ Seoul National University, Ph.D., Management Information Systems
◾ Carnegie Mellon University, Master of Information Systems Management
◾ Kyung Hee University, BA, English Education
Careers
◾ Seoul National University, Graduate School of Data Science, Visiting Scholar
◾ Seoul National University, AI Institute, Research Professor
Research Areas
Data modeling, Semantic Web, Big Data Analysis
Teaching
Management Information Systems, Information Technology and Management, Programming Principles and Practice, Machine Learning and Deep Learning
Selected Publications
1“Transparency and accountability in AI decision support: Explaining and visualizing convolutional neural networks for text information,” (with J. Park, and B. Kim), Decision Support Systems, Vol. 134, 2020
2.“A Lifestyle-Routine Activity Theory (LRAT) Approach to Cybercrime Victimization: An Empirical Assessment of SNS Lifestyle Exposure Activities,” (with J. Park, and J. Choe), Asia Pacific Journal of Information System, Vol. 30, No. 1, March 2020, pp. 53-71
3.“A Study of Integrative Bargaining Model with Argumentation-Based Negotiation,” (with J. Park, H. Rahman, and H. Hussin), Sustainability, Vol. 11, No. 23, December 2019
4. “Usage of Software Agent Technology in Management Information System: A literature Review and Classification,”(with J. Park, and H. Rahman) Asia Pacific Journal of Information System, Vol. 29, No. 1, March 2019, pp. 65-82
5.“How Practitioners Perceive a Ternary Relationship in ER Conceptual Modeling,” (with J. Park, B. Kim, and H. Rahman), Asia Pacific Journal of Information System, Vol. 28, No. 2, June 2018, pp.1~18
6.“Investigating Knowledge Flows between Information Systems and Other Disciplines: Seeking Greater Research Opportunities,” (with K. Lee, and J. Park), ACM SIGMIS Database: The Data Base for Advances in Information Systems, Vol. 49, No. 2, May 2018, pp.14-34.
7.“Effects of Domain Familiarity on Conceptual Modeling Performance,” (with J. Park), Journal of Database Management, Vol. 28, No. 2, April-June 2017, pp. 27-55. (doi: 10.4018/JDM.2017040102)
8.“A Personalized Recommendation Procedure for Internet Shopping Support,” (with J. Kim, Y. Cho, W. Kim, and J. Kim), Electronic Commerce Research and Applications, Vol. 1, No. 3, 2003, pp. 301-313
Journal Papers
1.“An algorithm for Finding a Relationship Between Entities: Semi-Automated Schema Integration Approach,” (with Y. Kim, and J. Park), Journal of Intelligence and Information Systems, Vol. 24, No.3, 2018, pp. 243-262
2.“The Success Case of Dorsiain on the Online Dating Market: With a Focus on the Interpretation of Services from the Perspective of Business Management and Psychology,” (with K. Lee, J. Park, and H. Rahman), Journal of Society for e-Business Studies, Vol. 23, No. 1, February, 2018, pp. 65-88.
3.“Predicting Performance of Heavy Industry Firms in Korea with U.S. Trade Policy Data,” (with K. Kim, B. Kim, and J. Park), Journal of Society for e-Business Studies, Vol. 22, No. 4, November 2017, pp. 71-101.
4.“A Preferencee Analysis of IT Components for Mobile Banking Service” (with N. Kim, B. Kim, and J. Kim), Korea Society of IT Service, Vol. 7, No.1 , 2008, pp. 89-101.
5. "A personalized recommendation methodology based on collaborative filtering,” (with J. Kim, D. Ahn, and Y. Cho), Journal of Intelligence and Information Systems, Vol. 8, No. 2, 200, pp. 139-157.
◾ Conveyed Message in YouTube Product Review Videos: The discrepancy between sponsored and non-sponsored product review videos, The Journal of Information Systems, vol.32 No.4 pp.29~50, 2023서지혜
◾ Building a deep learning-based QA system from a CQA dataset, Decision Support Systems, vol.175, 2023서지혜
◾ YouTube Video Content Analysis: Focusing on Korean Dance Videos, Journal of Intelligence and Information System, vol.29 No.4 pp.1~13, 2023서지혜
◾ Evaluating the Current State of ChatGPT and Its Disruptive Potential: An Empirical Study of Korean Users, Asia Pacific Journal of Information Systems, vol.33 No.4 pp.1052~1087, 2023서지혜
◾ L-Shape advertising for mobile video streaming services: Less intrusive while still effective, Displays, vol.78, 2023서지혜
◾ The motivation to work in an online platform economy money-view or self-view?, Current Psychology, 2023서지혜
◾ Virtual reality as a pedagogical tool: An experimental study of English learner in lower elementary grades, Education and Information Technologies, 2023서지혜
◾ Price Prediction of Fractional Investment Products Using LSTM Algorithm: Focusing on Musicow, Journal of Intelligence and Information Systems (JIIS), vol.28 No.4 pp.81~94, 2022서지혜
◾ Digital Government Application: A Case Study of the Korean Civil Documents using Blockchain-based Resource Management Model, Asia Pacific Journal of Information Systems, vol.32 No.4 pp.830~856, 2022서지혜
◾ An Exploratory Study of Employment in Crowdsourcing Platform, Journal of Employment and Career (JEC), vol.12 No.3 pp.81~97, 2022서지혜
◾ Analysis of the relationship between interest rate spreads and stock returns by industry, Journal of Intelligence and Information Systems (JIIS), vol.28 No.3 pp.105~117, 2022서지혜
Conference Papers
“Unveiling a Customer Characteristic Grade for Customer Loyalty - Focus on off-line Factors,” (with J. Park), Korean Intelligent Information System Society, Seoul, May 18th 2012. pp. 121-124.
“Understanding Information Relay of Brand SNS Evidence From Analysis on a Department Store Twitter,” (with T. Kim, J. Park and S. Rho), in Proceedings of the Post‐ICIS 2012 LG CNS/KrAIS Workshop, Orlando, Florida, December 19, 2012.
“Infocuration System Can Save Your Time in Social Networks,” (with J. Park and Y. Choi), in Proceedings of the Post‐ICIS 2012 LG CNS/KrAIS Workshop, Orlando, Florida, December 19, 2012.
“Designing L-Shape Advertising for Mobile Movie Streaming Service,”(with T. Kim and J. Lee), in Proceedings of Workshop on Information Technologies and Systems, Santa Clara, CA, December 16-18, 2018.
“Agent Technologies in Identify the Customer’s Need,” (with J. Park and Hamirahanim Abdul Rahman), Korean Society of Management Information Systems, 2019 spring Conference, Kyungjoo, May 25th . pp. 575-578.
◾ 이규한, 서지혜, 박진수, Is Transparency the Best Policy Impact of (Im)Plausible AI Transparency on Human Trust in AI for Fake News Detection, Proceedings of the 32nd Workshop on Information Technologies and Systems (WITS 2022), Copenhagen, Denmark, 2022서지혜
◾ 이규한, 서지혜, 박진수, IS Transparency the Best plocy? Impact of (im)plausible AI Transparency on Human Adoption of AI for Fake News Detection, IS Transparency the Best plocy? Impact of (im)plausible AI Transparency on Human Adoption of AI for Fake News Detection, 인디애나폴리스 , 2022서지혜
◾ 진솔, 연욱, 정한얼, 서지혜, 박진수, Building a BERT-based QA System from a CQA Dataset: Incorporating Gender Bias, Proceedings of the 31st Workshop on Information Technologies and Systems (WITS 2021), Texas, U.S. (Zoom 참석), 2021서지혜
◾ 연욱, 정한얼, 진솔, 서지혜, 박진수, Development of a health insurance policy question answering system, and comparison of performance between different deep learning models, AI for Sustainable and Social Innovation, 온라인 발표 , 2021서지혜
Projects
“QoLT (Quality of Life Technology) Support Facility Construction,” Ministry of Trade, Industry and Energy, 30,000,000 won (2011.6.1~2012.5.31)
Data Scientist Training and Recruiting in Korean Government ,” National Information Society Agency, 30,000,000 won (2015.06.09~2015.10.08)
Customer Recognition of Domestic Parcel Service: Using Big Data Analysis,” Jungseok Logistics Foundation, 30,000,000 won (2016.10.18~2017.3.31)
Advertising Avoidance on Mobile Platform: Focus on Eye Tracking Analysis and IoT Usage,” National Research Foundation of Korea, 60,000,000 won (2018.05.01-2019.04.30)
A Study on the Standards System of Big Data Collection‧ Storage‧ Analysis,” Korea Electric Power Corporation, 132,219,810 won (2018.01.16-2018.07.14)
Q&A Technology Development for Intelligent Voice Recognition,” Hyundai NGV, (2018.06.15-2019.06.14)
"Seoul National University-Samsung Electronic Smart Campus: Multi-modal generative model,” Samsung Electronics, (2018.05.01-2019.04.30)
◾“Business Model Agenda Development through Issue Analysis”, National Research Foundation of Korea, 13,213,636 won (2020.01.06-2020.02.09)
◾ LSTM 모델을 이용한 조각투자 상품의 가격 예측, 산학협력단, 2022.10.~2023.09.서지혜
◾ 디지털정부:블록체인 기반 민원 문서 관리모델, 서울과학기술대학교, 2021.08.~2022.07.서지혜
Awarded
◾ “Is Transparency the Best Policy? Impact of (Im)Plausible AI Transparency on Human Trust in AI for Fake News Detection”, Prabuddha De Best Paper Award, Workshop on Information Technologies and Systems, 2022서지혜
Miscellaneous
Doctoral Consortium Fellow, International Conference on Information Systems (ICIS), Dublin, Ireland (2016.12)
Post‐ICIS 2012 LG CNS/KrAIS Workshop, Best paper Runner-up($500 Award), Orlando, Florida, USA (2012.12.19)
Global Ph.D. Fellowship, Korea Research Foundation, 2011 ~ 2013 (First in MIS, \90,000,000)
Member of Board of Directors, Korea Intelligent Information Systems Society, 2022 - 2024
Vice President, Korean Employment & Career Association, 2022 - Present
Vice President, The Korean Research Association for the Business Education 2022 - 2023
Editor-in-Chief, Korean Employment & Career Association, 2024
Member of Editorial Board, Journal of Intelligence and Information Systems 2022 - Present
Current Psychology [SSCI]
Decision Support Systems [SCIE/SSCI]
Electronic Commerce Research and Applications [SCIE/SSCI]
MIS Quarterly [SCIE/SSCI]
Asia Pacific Journal of Information Systems [SCOPUS]
지능정보연구(Journal of Intelligence and Information Systems)[KCI]
한국지능정보시스템학회
Workshop on Information Technologies and Systems (WITS)
Pacific Asia Conference on Information Systems (PACIS 2022) - Associate Editor (AE)