학력
- Ph.D., Hotel Administration (Service Marketing), Cornell University, 2019.
- M.S., Survey and Data science, University of Michigan – Ann Arbor, 2015.
- B.B.A., Tourism Management, Kyung-Hee University, 2013.
주요 경력
- Assistant Professor of Marketing, Seoul National University of Science and Technology, 2020 – present.
연구 분야
- Quantitative Marketing, Service Marketing, Online Reviews, Online Customer Engagement, Causal Inference, Marketing Research.
담당 교과목
Marketing Research, Marketing Analytics, Marketing Management, Statistics for Business, Analysis and Understanding of Business Data, Services Marketing, Marketing Research Practice
저널 논문
◾ Reducing the Bias in Online Reviews Using Propensity Score Adjustment, Cornell Hospitality Quarterly, 2024한사람
◾ Effects of workplace relationships among organizational members on organizational identification and affective commitment: nuanced differences resulting from supervisor vs. colleague relationship, Current Psychology, 2023한사람
◾ Do managerial communications improve customer satisfaction and eWOM? The moderating effect of response authenticity, Humanities & Social Sciences Communications, vol.10 No.1, 2023한사람
◾ The Moral Dilemma in Fashion: Using the Prisoner's Dilemma Game on Animals and the Environment, FASHION THEORY-THE JOURNAL OF DRESS BODY & CULTURE, 2022한사람
◾ The dynamic customer engagement behaviors in the customer satisfaction survey, Decision support systems, 2021한사람
◾ Web Scraping for Hospitality Research: Overview, Opportunities, and Implications, CORNELL HOSPITALITY QUARTERLY, vol.62 No.1 pp.89~104, 2021한사람
◾ The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior, Cornell Hospitality Quarterly, 2020한사람
◾ Customer motivation and response bias in online reviews, Cornell Hospitality Quarterly, vol.61 No.2, 2020한사람
◾ Living Without OTAs–Goodbye Columbus: Putting the Jenie Back in the Bottle, Cornell Hospitality Quarterly, vol.59 No.1, 2018한사람
◾ Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated health, and subjective life expectancy in survey instruments, Quality of Life Research, 2016한사람
학술대회
◾ Han, S. & Anderson, C. K. (2019, March). The Effect of Authentic Manger Responses On Future Engagement and Satisfaction. Invited Sessions, CHR Advisory Board Meetings, Ithaca, NY
◾ Han, S. & Anderson, C. K. (2018, November). The Impact of Platform Accessibility on the Underreporting Bias. Invited Sessions, INFORMS Annual Meeting, Phoenix, AZ
◾ Han, S. & Anderson, C. K. (2018, November). Estimating the Effect of Social Influence on Subsequent Reviews. Invited Sessions, INFORMS Annual Meeting, Phoenix, AZ
◾ Han, S. & Anderson, C. K. (2018, June). Who Writes Review and How Does It Matter?. Invited Sessions, HSMAI Revenue Optimization Meeting, Houston, TX
◾ Han, S. & Anderson, C. K. (2018, March). Estimating The Amount of Measurement Bias of Guest Satisfaction Survey Collected in Partnership With TripAdvisor. Invited Sessions, CHR Advisory Board Meetings, Ithaca, NY
◾ Han, S. & Anderson, C. K. (2017, October). The Effect of Peer Reviews and Manager Responses on the Hotel Ratings. Invited Sessions, INFORMS Annual Meeting, Houston, TX
◾ Anderson, C. K. & Han, S. (2017, April). The Impact of Consumer Engagement on Hotel Performance. CHR Advisory Board Meetings, Ithaca, NY
◾ Anderson, C. K. & Han, S. (2016, October). Hotel Performance Impact of Socially Engaging with Consumers. Invited Sessions, INFORMS Annual Meeting, Nashville, TN
◾ Anderson, C. K. & Han, S. (2016, June). Responding to Negative Online Reviews. Invited Sessions, HSMAI Revenue Optimization Meeting, New Orleans, LA
◾ Saram Han, 잠재은닉 모델을 활용한 관광객 행동 패턴, 잠재은닉 모델을 활용한 관광객 행동 패턴, University of Malaga, 2022한사람
연구프로젝트
◾ Anderson, C. K. & Han, S. (2018). Indexing Hotel Brand Reputation. Cornell Hospitality Report, 18, 1-16.
◾ Anderson, C. K. & Han, S. (2018). Living without OTAs–A Summary of the Performance Impacts Resulting From the OTA delisting of Columbus, Georgia. Cornell Hospitality Report, 18, 3-9.
◾ Anderson, C. K. & Han, S. (2017). The Billboard Effect: Still Alive and Well. Cornell Hospitality Report, 17, 3-10.
◾ Anderson, C. K. & Han, S. (2016). Hotel Performance Impact of Socially Engaging with Consumers. Cornell Hospitality Report, 16, 3-9.
◾ 고객만족도 조사에 대한 이메일 응답이 만족도와 온라인 구전행위에 미치는 영향, 서울과학기술대학교, 2021.08.~2022.07.한사람
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