AI경영학과
이름
한사람
전공
경영학(마케팅)
TEL
02-970-6424
E-mail
saramhan@seoultech.ac.kr
연구실
무궁관 517호
교수소개 돌아가기
학력
- Ph.D., Hotel Administration (Service Marketing), Cornell University, 2019.
- M.S., Survey and Data science, University of Michigan – Ann Arbor, 2015.
- B.B.A., Tourism Management, Kyung-Hee University, 2013.
주요 경력
- Assistant Professor of Marketing, Seoul National University of Science and Technology, 2020 – present.
- Postdoctoral Researcher, Cornell University, 2020
- Instructor, Research Assistant, Cornell University, 2015-2019
- Research Assistant/Associate, University of Michigan – Ann Arbor, 2013-2015
연구 분야
- Customer Experience, Service Marketing, Online Reviews, Online Customer Engagement, Marketing Analytics, Marketing Research.
담당 교과목
Marketing Research, Marketing Analytics, Marketing Management, Statistics for Business, Analysis and Understanding of Business Data, Services Marketing, Marketing Research Practice
주요논문 및 저서
- Han, S. & Anderson, C. K. (2021). The Dynamic Customer Engagement Behaviors in the Customer Satisfaction Survey. Decision Support Systems, available online.
- Han, S. & Anderson, C. K. (2021). The Effect of Private Customer-Manager Social Engagement upon Online Booking Behavior. Cornell Hospitality Quarterly, available online.
- Han, S. & Anderson, C. K. (2021). Web Scraping for Hospitality Research: Overview, Opportunities, and Implications. Cornell Hospitality Quarterly, 62 (1), 89-104.
- Han, S. & Anderson, C. K. (2020). Customer Motivation and Response Bias in Online Reviews. Cornell Hospitality Quarterly, 61(2), 142 –153.
- Anderson, C. K. & Han, S. (2017). Living Without OTAs–Goodbye Columbus: Putting the Jenie Back in the Bottle. Cornell Hospitality Quarterly, 59(1), 67–69.
- Lee, S., Colleen, M., Noah, W., & Han, S. (2016). Question Context Sensitivity of Subjective Well-being Measures: Focus on Life Satisfaction, Self-Rated Health and Subjective Life Expectancy in Survey Instruments. Quality of Life Research, 25(10), 2497–2510.
저널 논문
◾ The dynamic customer engagement behaviors in the customer satisfaction survey, Decision support systems, 2021한사람
◾ Web Scraping for Hospitality Research: Overview, Opportunities, and Implications, CORNELL HOSPITALITY QUARTERLY, vol.62 No.1 pp.89~104, 2021한사람
◾ The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior, Cornell Hospitality Quarterly, 2020한사람
학술대회
- Han, S. & Anderson, C. K. (2019, March). The Effect of Authentic Manger Responses On Future Engagement and Satisfaction. Invited Sessions, CHR Advisory Board Meetings, Ithaca, NY
- Han, S. & Anderson, C. K. (2018, November). The Impact of Platform Accessibility on the Underreporting Bias. Invited Sessions, INFORMS Annual Meeting, Phoenix, AZ
- Han, S. & Anderson, C. K. (2018, November). Estimating the Effect of Social Influence on Subsequent Reviews. Invited Sessions, INFORMS Annual Meeting, Phoenix, AZ
- Han, S. & Anderson, C. K. (2018, June). Who Writes Review and How Does It Matter?. Invited Sessions, HSMAI Revenue Optimization Meeting, Houston, TX
- Han, S. & Anderson, C. K. (2018, March). Estimating The Amount of Measurement Bias of Guest Satisfaction Survey Collected in Partnership With TripAdvisor. Invited Sessions, CHR Advisory Board Meetings, Ithaca, NY
- Han, S. & Anderson, C. K. (2017, October). The Effect of Peer Reviews and Manager Responses on the Hotel Ratings. Invited Sessions, INFORMS Annual Meeting, Houston, TX
- Anderson, C. K. & Han, S. (2017, April). The Impact of Consumer Engagement on Hotel Performance. CHR Advisory Board Meetings, Ithaca, NY
- Anderson, C. K. & Han, S. (2016, October). Hotel Performance Impact of Socially Engaging with Consumers. Invited Sessions, INFORMS Annual Meeting, Nashville, TN
- Anderson, C. K. & Han, S. (2016, June). Responding to Negative Online Reviews. Invited Sessions, HSMAI Revenue Optimization Meeting, New Orleans, LA
연구프로젝트
- Anderson, C. K. & Han, S. (2018). Indexing Hotel Brand Reputation. Cornell Hospitality Report, 18, 1-16.
- Anderson, C. K. & Han, S. (2018). Living without OTAs–A Summary of the Performance Impacts Resulting From the OTA delisting of Columbus, Georgia. Cornell Hospitality Report, 18, 3-9.
- Anderson, C. K. & Han, S. (2017). The Billboard Effect: Still Alive and Well. Cornell Hospitality Report, 17, 3-10.
- Anderson, C. K. & Han, S. (2016). Hotel Performance Impact of Socially Engaging with Consumers. Cornell Hospitality Report, 16, 3-9.
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