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Introduction Faculty Curriculumn
Department of AI Management
Name
Han Saram
MAJOR
Marketing
TEL
02-970-6424
E-mail
saramhan@seoultech.ac.kr
Journal Papers
◾ Functional and safety considerations in patient clothes during pandemic - An infodemiological network analysis and LDA topic modeling -, The Research Journal of the Costume Culture, 2024한사람
◾ Reducing the Bias in Online Reviews Using Propensity Score Adjustment, Cornell Hospitality Quarterly, 2024한사람
◾ Effects of workplace relationships among organizational members on organizational identification and affective commitment: nuanced differences resulting from supervisor vs. colleague relationship, Current Psychology, 2023한사람
◾ Do managerial communications improve customer satisfaction and eWOM? The moderating effect of response authenticity, Humanities & Social Sciences Communications, vol.10 No.1, 2023한사람
◾ The Moral Dilemma in Fashion: Using the Prisoner's Dilemma Game on Animals and the Environment, Fashion Theory, 2022한사람
◾ The dynamic customer engagement behaviors in the customer satisfaction survey, Decision support systems, 2021한사람
◾ Web Scraping for Hospitality Research: Overview, Opportunities, and Implications, Cornell Hospitality Quarterly, vol.62 No.1 pp.89~104, 2021한사람
◾ The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior, Cornell Hospitality Quarterly, 2020한사람
◾ Customer motivation and response bias in online reviews, Cornell Hospitality Quarterly, vol.61 No.2, 2020한사람
◾ Living Without OTAs–Goodbye Columbus: Putting the Jenie Back in the Bottle, Cornell Hospitality Quarterly, vol.59 No.1, 2018한사람
◾ Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated health, and subjective life expectancy in survey instruments, Quality of Life Research, 2016한사람
Conference Papers
◾ Saram Han, Understanding the Patterns of Travelers' Touchpoints using Hidden Markov Model (HMM), Understanding the Patterns of Travelers' Touchpoints using Hidden Markov Model (HMM), University of Malaga, 2022한사람
Projects
◾ 고객만족도 조사에 대한 이메일 응답이 만족도와 온라인 구전행위에 미치는 영향, 서울과학기술대학교, 2021.08.~2022.07.한사람
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